The Air Jordan 4 was the second straight shoe designed by Tinker Hatfield and was released in 1989.
During the 1989 Playoffs, Michael Jordan hit one of the most memorable shots of his career. That moment in the 1989 Playoffs, with Jordan’s Chicago Bulls facing off against the Cleveland Cavaliers, was so thrilling and memorable that it is simply known as “The Shot”. Jordan was wearing the Air Jordan IV “BRED” when he hit The Shot. That helped to lift The Air Jordan 4 to icon status.